tag:blogger.com,1999:blog-21088284840269307782024-03-13T18:28:25.312-07:00Molly Heinsler's BlogI'm trying to break into the world of nonprofit technology/development. I live in Austin and am working on moving to DC to start my career. To learn more about me, please go to my website--mheinsler.comMolly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.comBlogger57125tag:blogger.com,1999:blog-2108828484026930778.post-15567100347379564712010-04-23T12:26:00.000-07:002010-04-23T12:43:37.665-07:00Organizational Intelligence and nonprofits (part 1)While I was getting my MBA, I took this amazing class in organizational intelligence. Basically, organizational intelligence is a cultural shift from a single person hoarding all of his or her knowledge in an organization to recording the knowledge so others in the org. have access to it. Think about it--when someone leaves an organization, there is usually a giant gaping hole left in their wakeMolly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-15275646994283939712010-04-22T14:44:00.000-07:002010-04-22T14:58:57.056-07:00how much does social media really cost?Social media can be exhausting. To do it well takes a lot of time, effort and knowledge. Social media aggregator tools (like the one that i have been using--Yoono) are great, but at the same time can be so distracting that you can literally spend your entire day clicking and reading on links that are posted, replying to tweets and starting conversations. Then, there are the other social media Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-41316604516926534952010-04-21T14:18:00.000-07:002010-04-22T14:44:14.012-07:00Facebook is Diggin' itThis week Facebook introduced the "like" button that can be used on any site anywhere., similiar to "Digg". It will be interesting to see how this will be used, and if it will catch on. Then again, it seems like anything that Facebook does will catch on. I was thinking of the ways that nonprofits will be able to use this to their advantage--will the sites get info on who is liking their site/Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-22158837633384938882010-04-21T09:22:00.000-07:002010-04-21T20:28:09.329-07:00A ConundrumSo yesterday, I met up with my friend Renee'. Renee' wants to start a career in volunteer coordination, and she and I started chatting about some ethical dilemmas that may come up when volunteering for an organization and how a volunteer should deal with that. For instance, what if you were volunteering (and highly invested) in an organization and you found out that said organization was Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-9241569636375876002010-04-19T07:03:00.000-07:002010-04-19T07:07:38.775-07:00Phemonenal Presentation--I had to repost!!Wow--this is a rockstar presentation! I wish that I had been able to go to the AFP conference to see this in person, but the slides are amazing as well! Concrete ideas on how to actually get a social media strategy up and running and how it can be measured. Even though it's been said before, I haven't heard it said that social media has changed the conversation with constituents from "Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-49903382370998502972010-04-18T20:13:00.000-07:002010-04-18T20:33:56.326-07:00Very Very interesting...USA Today posted this article about giving. It seems like the response to the earthquake in Haiti has quickly become a benchmark for social giving, but I think that it shows what could happen, but it is doubtful that this type of giving will happen for an organization without a major crisis.One of the things that stood out to me in that there are approxmiately the same percentage of people from Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-22404611821061842912010-04-15T13:49:00.001-07:002010-04-15T14:18:42.602-07:00Why emails are sent outThis is the chart of the week on marketingsherpa.com. The marketing objectives are ranked by importance on the chart. I thought it was interesting to see the similarities (or what I think would be the similiarities) between this chart--which was made for for-profit companies and nonprofits. Definitely the most important for both nonprofits and for profits would be to retain existing customers/Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-6448166473323388502010-04-15T07:46:00.001-07:002010-04-15T08:26:08.371-07:00Facebook Fans Valued at $3.60 Each [STATS]I came across this article (Facebook Fans Valued at $3.60 Each [STATS]) on multiple sites yesterday, but it was interesting to see exactly how these calculations were made. I don't think that this is particularly accurate (although it is probably as close as it could possibly be). It would be interesting to do this valuation for nonprofits and it is about as good an argument as any could be forMolly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-44096736838950188122010-04-14T19:31:00.000-07:002010-04-14T20:02:01.688-07:008 out of 10 donors do what?>!?!A couple of weeks ago, I saw a post on Social Fish that talked about some of the different free webinars that are going on through the month of April. Possibly the best post ever! I was able to sign up for a bunch of these free webinars and attended two today.They were both interesting, but the second was really great--it was on how generations should be considered by nonprofits both for Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-79134810107853910332010-04-13T20:05:00.000-07:002010-04-13T20:29:16.314-07:00More from NTENI have so much to say about Beth and Allison's "The Networked Nonprofit" session that I couldn't fit it all into just one post. Plus, I am trying to get up to Andrew Sullivan's suggested 20 posts in one day. I kid, I kid.One of the other things that was talked about during the session was how transparency of an organization and how that impacts the communication strategy. Transparency is so Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-19740015654143265052010-04-13T18:49:00.000-07:002010-04-13T19:23:23.242-07:00NTEN Conference, Part 2At the remote conference at Convio, we were able to choose some of our sessions. There were a couple that I desperately wanted to go to, and luckily they were one of the ones chosen for Convio to stream. I geeked out a little bit over the fact that I was able to attend "The Networked Nonprofit," which was led by Allison Fine and Beth Kanter. I had read Allison's book "Momentum" and LOVED it, Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-39869692431970965312010-04-13T09:07:00.000-07:002010-04-13T09:20:40.604-07:00my Tom's Shoes obsession and a Day without ShoesOk, like most females (and a portion of my male friends), I love shoes. At the risk of turning into one of those Sex and the City chicks, I will say shoes make me happy. If I'm feeling down, a pair of heels will literally give me the lift I need to get through the day.Anyway, last week was Tom's Shoes "A Day without Shoes", which encouraged people to go without shoes for an entire day to raise Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-79741432326591299662010-04-13T07:25:00.000-07:002010-04-13T07:54:12.344-07:00My new position--WOO HOO!!I am extremely fortunate to announce that I am now the Director of Fundraising and Communications for Cadence Sports Online. This is a part time role, so I will still be able to look for jobs and move. My role at Cadence is EXACTLY what I want to be doing--I am writing the communications for a few of the events that Cadence is producing. This includes the fundraising encouragement letters, the Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-74499313698962808602010-04-13T07:08:00.000-07:002010-04-13T07:25:19.357-07:00the NTEN Conference, Part 1Lucky for me I live in Austin (at least for the time being). On Friday, I was given the topportunity to go to the NTEN Remote conference at Convio. We were able to watch the plenary (I think that's the word) speaker, blogger Andrew Sullivan. It was very interesting to hear him speak--he addressed how to best interact with the audience and then he said something that rocked my world. He said Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-45395315834231620722010-03-31T18:24:00.002-07:002010-03-31T18:24:56.558-07:00Communication Overtones, Social Media and Public Relations Strategy: Cause Marketing that Leads to Real Social ChangeCommunication Overtones, Social Media and Public Relations Strategy: Cause Marketing that Leads to Real Social ChangeThis is AMAZING! Please read. Very well written, and incredibly informative. Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-16440703611648841502010-03-31T18:24:00.001-07:002010-03-31T18:24:53.508-07:00Communication Overtones, Social Media and Public Relations Strategy: Cause Marketing that Leads to Real Social ChangeCommunication Overtones, Social Media and Public Relations Strategy: Cause Marketing that Leads to Real Social ChangeThis is AMAZING! Please read. Very well written, and incredibly informative. Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-91065148632753038042010-03-31T18:24:00.000-07:002010-03-31T18:24:50.465-07:00Communication Overtones, Social Media and Public Relations Strategy: Cause Marketing that Leads to Real Social ChangeCommunication Overtones, Social Media and Public Relations Strategy: Cause Marketing that Leads to Real Social ChangeThis is AMAZING! Please read. Very well written, and incredibly informative. Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-58349434583250659562010-03-30T14:44:00.000-07:002010-03-30T14:56:14.771-07:00Social Media AggregatorsOk, so I have been really really bad about keeping up with my Twitter, LinkedIn and Facebook recently. It is REALLY hard to keep up with all of this stuff! So I did a little research to see what I could do to keep up with my different social media accounts, and I found one called "yoono" that seemed to get some good reviews. I installed it today, and I love it so far--I can keep up with Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-41857900590351387262010-03-30T12:54:00.000-07:002010-03-30T13:08:14.860-07:00Saying "No"During one of my informational interviews, I was informed about a local nonprofit named "Young Women's Alliance". Last week, I was able to attend one of their meetings--it was a general meeting, and one of the best meetings of the year! It involved a panel discussion of the advisory board for YWA, and we were given the opportunity to listen to the women speak, and then ask them questions. It Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-33862391856034110592010-03-30T12:00:00.000-07:002010-03-30T12:04:13.653-07:00Coke should give this guy a call!!I came across this article a couple of days ago, and I am amazed! The iconic Coke bottle has become synonymous with the brand, and it would be interesting to see how an amazing idea like this would be able to revolutionize (look at the numbers!!!!) of Coke and it's environmental impact. Kudos to this guy for coming up with such a great idea! Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-69116004396234229142010-03-28T11:22:00.000-07:002010-03-28T11:30:12.141-07:00Lining up people and their passionsI read this blog post and I thought it was pretty amazing site with a pretty cool concept. Most people know what they want to become involved in, but they don't know how to find an organization that does exactly what they want.Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-36691470351666485792010-03-28T10:48:00.001-07:002010-03-28T10:48:38.912-07:0060 Minutes Per Day Social Media Maintenance PlanCheck out this SlideShare Presentation: I thought that this was really powerful...and it's so easy to see and follow, and the more familiar you become with the social media tools, it may only take only 45 minutes! or it can be amended according to your organization's specific needs. Either way---I think that this is a great starting point! 60 Minutes Per Day Social Media Maintenance PlanViewMolly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-17363568902006227542010-03-28T07:48:00.000-07:002010-03-28T08:05:06.606-07:00Lights. Camera. Help. PartyLast night I went to a party that I found out about on the YNPN list serv. My friend Renee and I went and we decided to go to check it out. We weren't sure what it was about or what to expect, so we were pretty nervous. It turns out that Lights. Camera. Help. is a new non-profit here in Austin and their mission is to help nonprofits create movies or short videos for marketing, social media or Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com2tag:blogger.com,1999:blog-2108828484026930778.post-71421473579817835312010-03-28T07:15:00.000-07:002010-03-28T07:28:27.391-07:00Bumpin' Bumpin'One of the apps on my iPhone has an ad that runs before it starts. The ad is for PayPal and it says that there is an app where two iPhone users can bump each other to get and accept a payment. This got me thinking-this could probably work for accepting donations! Picture it--a grassroots fundraiser is having a dinner to support a cause. In addition to collecting cash donations, donors can "bump"Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0tag:blogger.com,1999:blog-2108828484026930778.post-57128673936224933682010-03-23T19:20:00.000-07:002010-03-23T19:23:23.208-07:00Status messages the automatic way!!Recently, I became part of the Progressive Exchange Listserv. Yesterday, someone from water.org or one.org sent out an email asking all of the PXers to join World Water Week. There was a link to the Facebook application for the week, so I was immediately intrigued and clicked on the link. I was given the opportunity to choose exactly how involved with the campaign I wanted to be. I had the Molly Heinslerhttp://www.blogger.com/profile/11973965636670366401noreply@blogger.com0