Many nonprofits already know the benefits of becoming involved with social media and how it can bring in new volunteers, donors, and advocates. Yes, that’s true, but having a strong social media personality can also benefit an organization by showing a corporation that your nonprofit is a “cool” and that this is something that a corporation would like to partner with for a sponsorship.
Think about it—a corporation wants to improve its image by supporting a nonprofit. The corporation has a strong Facebook presence with a few thousand fans, a Twitter account with a lot of followers and an iPhone app. When the corporation is looking for a nonprofit, will they choose the nonprofit with the template website and Facebook page that hasn’t been update in months? Or will they choose the nonprofit with the strong social media presence?
There may be some overlap with the followers of the corporation and the nonprofit, but each would get more “eyes” on them with a partnership. They would mutually benefit from a sponsorship, and everyone would be happy.
If your nonprofit is approached for a corporate sponsorship, it is important to talk about what your social media obligations will be. Most nonprofits think about what the signage will be at their events and to include their logo on the programs and website, but what about the social media aspect? How many times will the corporation mention your cause and how many times do you need to mention the corporation?
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