USA Today posted this article about giving. It seems like the response to the earthquake in Haiti has quickly become a benchmark for social giving, but I think that it shows what could happen, but it is doubtful that this type of giving will happen for an organization without a major crisis.
One of the things that stood out to me in that there are approxmiately the same percentage of people from Gen Y and Matures gave via website. That was really interesting to me because I would think the Matures wouldn't give as much online as those in Gen Y.
Wowza. what does this mean? Should organizations have a site that speaks to a younger generation and a site that speaks to an older generation? How can the language and site speak to all without excluding any of the groups? It is a really intersting conundrum that nonprofits may need to address as the generational gaps become more evident.
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