Organizational Intelligence and nonprofits (part 1)

While I was getting my MBA, I took this amazing class in organizational intelligence. Basically, organizational intelligence is a cultural shift from a single person hoarding all of his or her knowledge in an organization to recording the knowledge so others in the org. have access to it. Think about it--when someone leaves an organization, there is usually a giant gaping hole left in their wake. If an organization has a culture of intelligence sharing there will be a smoother transition between employees and between employees across the organization in real time. Less duplication of work, more collaboration between employees--sounds pretty amazing to me!

In a nonprofit organization, many employees wear "multiple hats" and have so many different roles that the organization must instill a culture of shared intelligence where the employee (or volunteer) is willing to share what they know or do for the organization's future.

Technology is the best answer to this problem--asking employees to do something as simple as asking employees to post key documents on Google Docs (or another open site) or to record key relationships in the CRM would help anyone involved in the organization to see exactly where things stand with constituents.

Bumpin' Bumpin'

One of the apps on my iPhone has an ad that runs before it starts. The ad is for PayPal and it says that there is an app where two iPhone users can bump each other to get and accept a payment. This got me thinking-this could probably work for accepting donations! Picture it--a grassroots fundraiser is having a dinner to support a cause. In addition to collecting cash donations, donors can "bump" with the event organizers to collect funds. No money has to exchange hands--it could just be bumped! And then the peer-to-peer fundraising tool would make sure that it was billed and the donor was recognized!

Nonprofits and why they need email campaigns NOW

I had a really interesting conversation this morning with James, who works at a local (and great!) CRM company. We were discussing how some nonprofits are resistant to investing time and money into email campaigns and social media campaigns when they still receive a major portion of their donations via direct mail campaigns. These direct mail campaigns are targeted towards the demographics with the most money, those who are older (about 50+). In the next few years, people who are more familiar with email and online transactions (donating, shopping, etc.) will become this coveted age group. There will be a drastic shift from receiving direct mail donations to receiving email donations. Ensuring that nonprofits have established effective email campaigns will ensure that the infrastructure is in place for this shift. Nonprofits will be able to tell what works and what doesn't work for email campaigns and will be able to process donations online.

So many nonprofits have a short-term view. They have to--they can't be sure of where their funding will be coming from or if it will continue for the long term. Convincing these nonprofits that they need to invest in these email campaigns NOW because it will have such an impact on the future is a challenge that the companies (like James') face daily.

The shift from direct mail donations to online donations may be drastic, so those nonprofits that aren't on the ball may miss out on a lot of this money!

I would love to do more research to really crunch the numbers on this (sorry, it's a lot of ball park-ish), because I think that many executives would have to see the evidence in black and white to really jump on board with the email campaigns.