Ok, so it’s been a while since I’ve talked about my job search. Maybe I haven’t even spoken about it at all on my blog. I’m not quite sure. Anyway, I was turned down from my dream job. I thought this job, company and I were meant to be—it was seriously just about everything that I could dream of. And it was in DC! It just wasn’t meant to be.
I have to admit the job search has me just a little jaded. I am currently working at 3 other jobs that are just to tide me over until I get my “Big Girl” job. I hear on the news all the time about people who have been unemployed for months, weeks, etc. I don’t want to think about how long it has been for me to under-employed (or “unemployed” according to the people hunting me down to pay my student loan debt), but it’s been a while. I’m holding out though—I know what I want in a job and in the organization that I work for. I’ve become astute enough through my education and my information interviews to know that I shouldn’t just take ANYTHING no matter what.
Anyway, after the dream job fell through, I found a similar job posting with another organization. I have a contact there, but he is on vacation until next Monday. Which means that he won’t even respond to my email until…maybe Wednesday at the earliest?
This is a for-profit SaaS company with offices in Austin and the job that I want is in DC, where they have other offices. I have been contemplating taking out some Facebook ads that are targeted only toward people with this company’s name in their profile. The ad would like to my personal website, which has my resume and other personal information on it.
I think I’m going to go for it—nothing to lose right? As one of my friends said “In this economy, you have to do whatever you can to get a job!” So, I guess I am just going to go for it. Maybe.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Thursday, March 18, 2010
Friday, February 5, 2010
PepsiCo gets more Super Bowl buzz than Coke, even without ads | ajc.com
This is pretty amazing! A company (not just any company, PEPSI) has chosen to forego Super Bowl ads in favor of promoting the way that they are giving back to the community. Pepsi has asked consumers to vote on the nonprofits that will receive grants from Pepsi, and they have already seen their website traffic increase as a result of this initiative. So, rather than paying $3 million for 30 seconds of advertising, Pepsi will be helping out nonprofits in communities all over the country.
Will have an impact on advertising for the future? More and more companies may choose to go this route, rather than spending the money on traditional marketing and advertising. Pepsi seems to be the first major corporation to really jump on board with this "crowdsourcing" as a viable publicity alternative to television advertising.
This is great for nonprofits since more organizations may jump on board with this trend and give more grants to organizations. The nonprofits will have to increase their marketing efforts to make sure that they are gaining "fans" in cyberspace who are willing to vote for them. This is even more of a reason for the organizations to have a strong presence in social media and with their constituents online. Nonprofits may also want to ask the nominating foundation to collect information about the voters to determine key demographics to market to and possibly individuals to solicit for donations.
It will be interesting to see how Pepsi's decision will affect advertising for years to come!
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