A couple of weeks ago, I saw a post on Social Fish that talked about some of the different free webinars that are going on through the month of April. Possibly the best post ever! I was able to sign up for a bunch of these free webinars and attended two today.
They were both interesting, but the second was really great--it was on how generations should be considered by nonprofits both for volunteerism and as donors. There are some generalities in each generation and it impacts learning styles, world views, etc. Nonprofits should know who their constituents are and how to approach them--for instance sending out a different newsletter to some of the age groups or changing messaging to recruit volunteers.
One of the most impactful things that came out of this was that 8 out of 10 donors do not donate a second time to a nonprofit. &*&(^(&(U WHHHAAT?!?! This is crazy. Thanking donors and mainitaining a good relationship with them is so important. But thanking them in a way that makes them feel good (possibly indicated by their generation) while making fiscal sense is the best. A millenial (born 1980-present) could be thanked via a quick personalized email. On the other hand, a Boomer may want a phone call thanking them, etc.
Moral of the story--get to know your donors, get to know their generations and use that information. Listening to the donors and what they want is imperative to keep donors coming back to your organization.
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