Wednesday, April 21, 2010

Facebook is Diggin' it

This week Facebook introduced the "like" button that can be used on any site anywhere., similiar to "Digg". It will be interesting to see how this will be used, and if it will catch on. Then again, it seems like anything that Facebook does will catch on. I was thinking of the ways that nonprofits will be able to use this to their advantage--will the sites get info on who is liking their site/article? Will they have access to any information on the sites? Facebook has said that the "liking" will allow advertisers to target their audiences more accurately, but what will happen with nonprofits? Also, I wonder if Facebook will have a grant program (similar to Google Ad Grants) that allow nonprofits to follow up with some of those who "liked" their pages...

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