I came across this article (Facebook Fans Valued at $3.60 Each [STATS]) on multiple sites yesterday, but it was interesting to see exactly how these calculations were made. I don't think that this is particularly accurate (although it is probably as close as it could possibly be). It would be interesting to do this valuation for nonprofits and it is about as good an argument as any could be for noprofits to start focusing on social media. The value for gaining more and more followers and come up with unique information and updates for their fans. At a value of $3.60 a piece, gaining more and more fans can only help a nonprofit get more support for their organization.
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