A cool new iPhone app

When I met with James yesterday, we geeked out a little bit over our matching iPhones. We talked about different iPhone apps and potential ways that nonprofits could utilize the iPhone to increase donations, awareness and advocacy. One of the best apps that he mentioned is called "CauseWorld".

It's free to download, and it uses geotagging to tell where you are. The app finds businesses around you, and you select where you are and receive "karma points" for it. When you get enough karma points, you can choose where to donate the funds---to preventing child abuse, help fight cancer, to help the victims of the earthquake in Haiti, or a few other causes. The sponsors of this free app, Kraft and Citi, donate the equivalent to these causes.

How cool is this?! Kraft and Citi have some sort of relationship with the businesses listed (not every local business is listed), and it may drive business or at least awareness of these local businesses utilizing the sponsors' services as well as an interesting and fun way to donate to nonprofits.

I haven't used it too much yet, but you do get merit badges for things like staying up late and there's a feed to see who has donated to which cause.

Definitely worth checking out!