Personalization of donations

One of things that I have noticed recently in fundraising is that donations have become more and more personalized, and donors are able to have more control over where the funds are going. Heifer International was one of the first organizations that did this. Donors are able to choose which animal they are going to donate and learn about how that particular animal helps its recipients.

Now, more and more organizations are doing this--including Habitat for Humanity and others. I think that this is really an amazing idea, and more nonprofits should get on board with it. it seems like every product that we purchase can be personalized or made to order, and as society moves towards this, nonprofits need to be able to follow suit with donations.

The other day, I was in the grocery store where they were having another fundraiser for a local food pantry. The greatest part about this was that they had brown bags of food all over the store with the contents stapled to it. A customer could choose the amount of the donation and the contents of the bag for the food pantry. I thought that this was particularly great as some people remember how great macaroni and cheese tasted when they were hungry, or only wanted to donate $6 worth of great food.

On a personal note, my siblings and I made a donation in honor of our aunt and her family to Heifer International. We had decided the amount of the donation, and then looked at the animals that we could get for that amount. After studying the catalog, my sister decided that she REALLY wanted to give a bee hive. This was a bit more than the amount that we had decided on, so we each pitched in a little more because the bee hive was the donation that we wanted to get.
Although we are probably the exception and not the rule in this case, we did donate more because we knew what we were getting for the donation. Nonprofits may be able to capitalize on this and get even more donations!