Just listen while you work

I have gone on many informational interviews recently. They are amazing and helpful, and I have met and spoken with many interesting people. It is far out of my comfort zone since meeting with people I don’t know makes me sweat. Not like exercise sweat, but nervous sweat.
I did what any perfectionist, type-A over-achiever would do—I prepped. A lot. I researched the organization that the person worked for, Googled them and then came up with a list of about 30 questions to ask. When I met my interviewee, I bombarded them with awkward questions and took notes on my paper.
As I have gone on more and more of the informational interviews, I have become more comfortable. They still make me sweat, but at least it is not pouring off of me like before. I have put away the questions and the pen and paper, and now focus on having a genuine conversation with this person who has taken the time to meet with me. I still ask questions, only this time, I remember the questions and it isn’t so awkward.
To my shock, I think I have gotten pretty good at them! One of things that I make sure to ask at every interview is “What skills do you think are the most important for someone in the nonprofit industry?” The answers have ranged from learning HTML to having the ability to have many different roles in the organization and be comfortable with it.
This past week, I went on one of the best informational interviews to date. When I asked the skills question, my interviewee thought for a second and then said “Listen, you need to be able to listen”. Wow.
The nonprofit side of my head started thinking that this was a great idea. If someone is donating their money or spending their free time volunteering, there must be a reason behind it. Listening to them—figuring out what motivates them can strengthen your mission as an organization. People want to be heard, and for the most part they enjoy telling their stories. Listening to them makes them feel like a valued member of your nonprofit community.
Then the for profit side of my head started thinking—if you can listen effectively, you can figure out how to market your organization most effectively to that person. You can figure out which way to approach them so that their passion can be utilized most effectively.
As we continued to chat, my great interviewee spoke about how difficult it was to actually listen. To be present and actually listen is an incredible skill. This may be a huge challenge for nonprofits with limited resources and stressed staff, but if they can just find a few moments to listen to the stories of their constituents, it will surely pay off in the long run.