Nestle Meltdown on Facebook shows Sticky Side of Social Media

Nestle Meltdown on Facebook shows Sticky Side of Social Media


This article is what most nonprofits list as one of their biggest fears and reasons for not implementing social media--they can't control what is being said about them on pages and comments. The firestorm that Nestle is experiencing has affected the price of its stock and it is receiving wide spread attention. People who may not have heard about the issues with Nestle are now going to be exposed to the issue.
We talk about how our social networks have become our news editors. We learn from what our friends are interested in, and in turn we pass along what we are interested in. In fact, there are people in my social network (especially on Twitter) that I have never met and probably will never meet, but I respect their views and find them interesting so I will read their opinions and click on links that they post. In this way, news and opinions can spread quickly.
It will be interesting to see how Nestle responds to this and how they can possibly make a comeback. Perhaps in this 140-character world our attention spans and memories are so short that the majority of people will forget the issues getting attention right now.